As for the technology Nike uses to produce better shoes is outstanding. The company invented a new type of foam called Lunarlite foam in 1971 (Melissa). This foam is extremely light and provides cushion while providing support. Nike was also the first company to use air units such as the max air in their shoes. After all they were the company that invented it. The Max Air gives extreme cushion in the form of capsulated air in a tough plastic cover. Max Air was invented in 1987 (Melissa). The athletic shoe industry is dominated by Nike. Nike beats other companies by coming out with new technology and types of shoes faster and more successful than anyone else.
This portion explains the ammount of research they put into their products.
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